We Combine Cognitive, Emotional and Artificial Intelligence to Empower People
Strategic Customer Service Management
Customer Relationship Management - CRM Strategy
The competitive game is constantly becoming more difficult and more complex in a rapidly changing environment. In addition to the fact that competitors are increasing, they are simultaneously developing modern digital marketing strategies, claiming not only market share but also more quality customers that will help them survive and grow.
The success of a business today will depend on how well it can manage its existing and potential customers and interactions with them. Understand the needs and buying behaviour of its target customers and adapt to their data by providing them with personalised experiences and timely responses to their information needs and queries.
Moreover, its success will depend on which customers it focuses its investment resources on to provide maximum value to customers on the one hand and achieve maximum sales growth and profitability on the other.
Therefore, the need to develop Customer Relationship Management (CRM) strategy becomes imperative for companies that aim to enhance their competitiveness through modern tactics and utilizing all available resources - personnel, technology, equipment and strategy to secure their future.
Target Audience
Managerial, supervisory and responsible staff of business departments and other organizations who are responsible for the planning and execution of the Marketing Strategy 'Customer Relationship Management'.
Sectors of activity: Retail and wholesale trade, services, production, construction and manufacturing.
Themes and objectives to be developed
Understanding CRM Strategy. Gain a thorough understanding of Strategic CRM and its role in business growth.
Identifying Risks. Recognize the risks associated with CRM strategy and operations within your business environment and learn effective risk management techniques.
Design and Implementation. Master the methodology for designing and implementing a CRM strategy through practical simulations and real-world applications in your business.
Streamlining Sales and Service Processes. How to streamline sales and service processes through effective CRM strategy design and implementation.
Customer Engagement and Loyalty. Develop strategies to attract, motivate and retain customers based on business data analysis.
Competitive Differentiation. Implement tactics to differentiate your business from competitors by building strong customer relationships.
Data Management. Understand the data requirements for effective decision-making, including identifying data sources, evaluating existing databases, and restructuring as needed.
Technology Evaluation. Assess current technologies in use and explore examples of effective CRM technology systems.
Customer Segmentation. Achieve proper customer segmentation to enable targeted communications and personalized customer experiences.
Content Marketing. Explore the use of artificial intelligence tools in content marketing, including text, photo, and video creation through group exercises.
Email Marketing Campaigns. How to implement email marketing campaigns using specialized web-based platforms.
Promotional Campaign Planning. Master the planning, monitoring, measuring, and evaluation of promotional campaigns using Excel-based management tools.
Integration with Business Strategies. Align existing business strategies with the new CRM strategy and foster a supportive organizational culture.
Continuous Improvement and Adaptation. Establish a framework for continuous improvement and adaptation of the CRM strategy to ensure it evolves with changing business needs and market conditions.
Characteristics of the program
Adaptability
Flexible with the possibility of the design and implementation being adapted according to the needs, data and goals of the business / organization of the trainees.
It is applied within the premises of the company or in an approved room or in an online area approved by the Human Resources Development Authority.
Groups are organized, the duration is determined and meetings are planned depending on the possibility of the company's schedule.
Interactive
The instructor presents it in a way that helps the trainees feel comfortable, enjoyable and gets their interest.
Questions are asked, discussion is held to exchange knowledge, opinions, ideas and experiences. Thus, the trainees are able to participate more actively and creatively, thus understanding the program better.
The role of the trainer turns into a facilitator, coordinator and coach.
Practical
The program has a workshop nature and a large part of the time is dedicated to apply group and individual exercises related to the business environment and their roles: questionnaires, scenarios, simulation, problem solving, risk management, idea workshops, decision making, etc.
The learning experience is enhanced, which is maintained over time, thus increasing the ability and performance at the individual and group level of the trainees.
Contemporary
Modern methods of training and distance learning of adults working in a business environment are used.
Leverage current application technologies, including artificial intelligence, developed in the digital age to transform the learning process and develop the learning potential and experience.
Presentations are stylish with attractive photos and slides that attract and retain attention.
Program implementation methodology
The aim is to ensure that the training programs are efficient, effective and aligned with the objectives of the trainees and the business / organization.
We follow a systematic instructional design framework used to guide the process of creating vocational training programs that supports Program Analysis, Design, Development, Implementation and Evaluation.
We focus on structuring the creation of learning experiences by promoting group learning to achieve geometric efficiency.
The company can understand through the program how to facilitate and strengthen the application of the program in its daily operation, to identify and evaluate the improvements that have occurred over time after the implementation of the program.
Analysis
We identify and analyze the improvement needs of the business and the trainees who will participate in the program.
Design
We design the educational approach of the group.
Development
We develop the content of the program
Implementation
We implement the program with the methodology, means and techniques specified.
Evaluation
We evaluate the achievement of learning objectives and program performance.
HRDA Subsidies
The implementation of the single-business subsidized programs can be done inside the business premises or in an approved room or in an online space approved by the Human Resources Development Authority of Cyprus.
The cost of the training can be covered up to 100% by the grant of the HRDA, depending on the level of the grant and the number of people participating in the program.
We support businesses with the approval and grant payment procedures from the HRDA through the ERMIS platform.
Benefits for the business
It develops knowledge, skills, behavioral attitudes and mindsets
It enhances human resource resilience and continuous improvement, adaptation
It enhances people's satisfaction, commitment and dedication to achieve goals
Aligns HR with vision, mission and strategy
It revitalizes and strengthens individuals' optimism for a better future
Increases results and performance at individual and team level
More effective management of business risks is achieved
It better prepares the business / organization for the upcoming challenges
It enhances prospects, opportunities and competitiveness
Do what you did at the beginning of a relationship and there will be no end.
Expression of interest
Please contact us directly for more information on the program you are interested in and how you can apply it to your business exclusively for your own employees.
Just fill in the details below and we will contact you shortly.
We are always eager for your best service!
We use cookies to provide you a better user experience on this website.Cookie Policy
