The competitive game is constantly becoming more difficult and more complex in a rapidly changing environment. In addition to the fact that competitors are increasing, they are simultaneously developing modern digital marketing strategies, claiming not only market share but also more quality customers that will help them survive and grow.
The success of a business today will depend on how well it can understand the needs and buying behavior of its target customers and how well it can adapt to their data.
In addition, its success will depend on which customers it focuses its investment resources on to achieve the maximum possible growth in sales and profitability.
Therefore, the need to develop a Customer Relationship Management (CRM) strategy becomes imperative for businesses that aim to develop a customer-centric philosophy focused on different customer groups in order to develop a strong customer relationship by leveraging all available means. – personnel, technology, equipment and strategy.
Target Audience
Managerial, supervisory and responsible staff of business departments and other organizations who are responsible for the planning and execution of the 'Customer Relationship Management' Strategy.
Sectors of activity: Retail and wholesale trade, services, production, construction and manufacturing.
Themes and objectives to be developed
What is CRM strategy? You will fully understand what Customer Relationship Management - CRM is.
How does it develop? You will realize how the CRM strategy can strategically develop your business.
Are there risks? Why most businesses fail at this strategy. You will realize the risks associated with CRM strategy and operation in your own business environment and data. You will be in a better position to manage the associated risks.
How can you apply it? You will fully understand how to practically apply the CRM strategy planning methodology through a simulation workshop.
How will you develop the loyalty of your customers? You will get to know and learn how to practically use the right tools and tactics to develop relationships with your customers.
How will you differentiate yourself from your competitors? You will learn techniques on how to develop a partnership with customers that differentiates your business from its competitors by developing the relationship as a strong competitive advantage.
How does the CRM strategy affect the rest of your company's strategies? You will be able to align your existing business strategies with the new CRM strategy and develop an appropriate culture to ensure its success.
Characteristics of the program
Adaptability
Flexible with the possibility of the design and implementation being adapted according to the needs, data and goals of the business / organization of the trainees.
It is applied within the premises of the company or in an approved room or in an online area approved by the Human Resources Development Authority.
Groups are organized, the duration is determined and meetings are planned depending on the possibility of the company's schedule.
Interactive
The instructor presents it in a way that helps the trainees feel comfortable, enjoyable and gets their interest.
Questions are asked, discussion is held to exchange knowledge, opinions, ideas and experiences. Thus, the trainees are able to participate more actively and creatively, thus understanding the program better.
The role of the trainer turns into a facilitator, coordinator and consultant.
Practical
The program has a workshop nature and a large part of the time is dedicated to apply group and individual exercises related to the business environment and their roles: questionnaires, scenarios, simulation, problem solving, risk management, idea workshops, decision making, etc.
The learning experience is enhanced, which is maintained over time, thus increasing the ability and performance at the individual and group level of the trainees.
Contemporary
Modern methods of training and distance learning of adults working in a business environment are used.
Leverage current application technologies, including artificial intelligence, developed in the digital age to transform the learning process and develop the learning potential and experience.
Presentations are stylish with attractive photos and slides that attract and retain attention.
Program implementation methodology
The aim is to ensure that the training programs are efficient, effective and aligned with the objectives of the trainees and the business / organization.
We follow a systematic instructional design framework used to guide the process of creating vocational training programs that supports Program Analysis, Design, Development, Implementation and Evaluation.
We focus on structuring the creation of learning experiences by promoting group learning to achieve geometric efficiency.
The company can understand through the program how to facilitate and strengthen the application of the program in its daily operation, to identify and evaluate the improvements that have occurred over time after the implementation of the program.
Analysis
We identify and analyze the improvement needs of the business and the trainees who will participate in the program.
Design
We design the educational approach of the group.
Development
We develop the content of the program
Implementation
We implement the program with the methodology, means and techniques specified.
Evaluation
We evaluate the achievement of learning objectives and program performance.
HRDA Subsidies
The implementation of the single-business subsidized programs can be done inside the business premises or in an approved room or in an online space approved by the Human Resources Development Authority.
The cost of the training can be covered up to 100% by the grant of the AND, depending on the level of the grant and the number of people participating in the program.
We support businesses with the approval and grant payment procedures from the Human Resources Development Authority through the ERMIS platform.
Benefits for the business
It develops knowledge, skills, behavioral attitudes and mindsets
It enhances human resource resilience and continuous improvement, adaptation
It enhances people's satisfaction, commitment and dedication to achieve goals
Aligns HR with vision, mission and strategy
It revitalizes and strengthens individuals' optimism for a better future
Increases results and performance at individual and team level
More effective management of business risks is achieved
It better prepares the business / organization for the upcoming challenges
It enhances prospects, opportunities and competitiveness
Do what you did at the beginning of a relationship and there will be no end.
Expression of interest
Please contact us directly for more information on the program you are interested in and how you can apply it to your business exclusively for your own employees.
Just fill in the details below and we will contact you shortly.
We are always eager for your best service!
We use cookies to provide you a better user experience on this website.Cookie Policy
